Corporate Style Guides

Throughout my career, I have created style guides for both corporate and non-profit organizations, and I treat them similarly. A style guide is like a key to the visual components of a brand essence (an editorial style guide is also very important) and a guide for anyone working with the brand. The style guides I create include basic elements, such as typography, color palettes, and spacing, while also providing guidance for proper use of imagery, stylistic approaches, and templates for different software platforms, along with extensive examples. In the one shown here, I created the logo and all assets described in the style guide. The guide was not just for the members of my team but for outside vendors as well.